Free 1-Hour Introduction to Chinese Customer Engagement Training

Chinese culture, heritage and spending preferences have a strong influence on Chinese Customers’ travel and shopping habits. As a business, being aware of the culture behind these decision making processes, will make a noticeable difference to customer satisfaction. If a business has the knowledge and willingness to adapt to suit their customers’ needs, this will in turn have a positive affect on the circle of influence, brand image and annual turnover.

The free introduction to our Chinese Customer Engagement Training programme will introduce the following themes:

• Core aspects of Chinese culture
• Business etiquette in China (to sell/recommend the right outfit, retailers must be aware of the customs and traditions)
• Introduction to Chinese beliefs (e.g. to wear a white dress to a ceremony is considered negative)
• Common Chinese idioms (welcoming, greeting, thanking, wishing)
• Unique Chinese purchasing process
• Study of the gifting tradition and of Chinese Guanxi (relationship) importance

To learn about existing and past clients, feel free to browse our portfolio.

If you have any specific requirements or questions about the course, please do not hesitate to get in touch.

To request a free introduction session, please use the booking form below to select a time first, and then the date.