Three Chinese ladies carrying luxury brand shopping bags

Chinese Customer Engagement Training

Course consists of 4 sessions lasting 1.5-2 hours each, and may be split over 4 separate days or 1 full day.

Chinese culture, heritage and spending preferences have a strong influence on Chinese Customers’ travel and shopping habits. As a business, being aware of the culture behind these decision making processes, will make a noticeable difference to customer satisfaction. If a business has the knowledge and willingness to adapt to suit their customers’ needs, this will in turn have a positive affect on the circle of influence, brand image and annual turnover.

The Customer Engagement Training Course for retailers will provide the following insights:

  • Core aspects of Chinese culture
  • Business etiquette in China (to sell/recommend the right outfit, retailers must be aware of the customs and traditions)
  • Introduction to Chinese beliefs (e.g. to wear a white dress to a ceremony is considered negative)
  • Common Chinese idioms (welcoming, greeting, thanking, wishing)
  • Unique Chinese purchasing process
  • Study of the gifting tradition and of Chinese Guanxi (relationship) importance

To learn about existing and past clients, please feel free to browse our portfolio. If you are interested but would like to try before you buy, we also offer a free introduction programme for new clients!

Please contact us for a quote.

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Description

The Chinese Customer Engagement Training Course consists of 4 sessions (1.5-2 hours per session):

1) INTRODUCTION—THE NEED
a) Role play brand case studies with discussion: finding the issues.
b) Potential market challenge and data: boost sales (and commission!).

2) SPOT THE CHINESE!
a) Learning about the culture and how it affects the purchasing process.
b) Five Chinese customer studies of their characteristics.
c) Idioms/language: basic Chinese and how to leverage knowledge of set sentences.

3) WATCH YOUR LANGUAGE!
a) Purchasing process: welcoming, etiquette, approach, foot fall conversion, CRM analysis and role play.
b) Idioms/language: how to leverage knowledge of Chinese language.

4) MAKE IT EASY FOR THEM TO BUY!
a) VAT refund.
b) Review.
c) Final simulation.

If you have any specific requirements or questions about the course, please do not hesitate to get in touch.

*When placing orders, please be aware of we are using UK local time.

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