Category: Et Cetera — Olive's Choice Creative

The Entrepreneurial Gene—Published by Tharawat Magazine

Posted on 10 April, 201710 April, 2017 by Olive

Tharawat magazine is an international business publication that focuses on family-owned companies around the world. Its content is composed of family business interviews, profiles, and best-practice articles. Tharawat magazine is distributed internationally and has a large subscriber base of family business executives and owners. Founded in 2008 by Dr. Hischam El Agamy, Founder and Publisher of Tharawat Media FZ-LLC, Tharawat magazine is the only family business magazine in the Middle...Read More

Differences between Working Cultures of UK and China

Posted on 22 October, 201615 March, 2017 by Olive

What differences are there between China and the UK in terms of working culture? Our director Olive Yanli Hou accepted an interview on this topic with Cecily Liu from China Daily, October 2016. Olive Yanli Hou, a former journalist from China, who in 2013 founded her own marketing agency in London, briefs her Chinese and British clients on the dos and don'ts of 'the working culture of the other side'....Read More

Chinese Ecommerce Platform JD.com Involved at London Fashion Week 2016

Posted on 15 September, 201615 March, 2017 by Olive

Chinese ecommerce giant JD.com was involved at London Fashion Week September 2016 Olive Yanli Hou was invited by China Daily to share her opinions about what this means for JD.com. Hou, founder of the marketing agency Olive's Choice Creative in London, believes that JD.com's hosting of the prestigious fashion event advances the role of the company from an ecommerce platform to a curator. Hou explained that the six Chinese brands...Read More

Landor London China-related Brand Research

Posted on 15 February, 201515 March, 2017 by Olive

Our director, Olive Yanli Hou was one of the experts invited by global brand consultancy Landor for its China-related brand research, February 2015. She shared her insights on Chinese women, traditional Chinese brands and generational differences within China.